Thoughts on product management, design and marketing.
Regulation may seem like the enemy of innovation, but if you give those...
Regulation may seem like the enemy of innovation, but if you give those regulated industries a chance, you might just come across lucrative opportunities. Discover the five key takeaways from past clients who weren’t afraid to innovate in highly regulated industries.
Brand equity is valuable. Household names leverage their brand equity...
Brand equity is valuable. Household names leverage their brand equity everyday to sell products in existing and new markets. But brand equity can also be crippling when a new market has a negative perception of a brand. As a result, the best digital ideas, and not necessarily...
As easy as it may be to ask for an app that will be your game changer, when...
As easy as it may be to ask for an app that will be your game changer, when you feel this urge coming on it is important to take a step back, identify the root of what you want this app to accomplish, and evaluate your options.
Your software becomes out of date when it no longer aligns with who you are...
Your software becomes out of date when it no longer aligns with who you are as a business, and doesn’t support how you want to grow. While users are the first to experience its negative impact, it trickles down to other parts of the business such as sales and marketing, and...
Product marketing is an interconnected web of many moving parts: Product...
Product marketing is an interconnected web of many moving parts: Product Brand Strategy, Hierarchy, Packaging, and Positioning. Therefore, product marketers serve as connective tissue between product, sales, and marketing. They’re translators and amplifiers across all...
Nintendo has navigated decades of increasingly rapid technological...
Nintendo has navigated decades of increasingly rapid technological advancement masterfully. Given that almost all new companies will be built on tech, understanding how to leverage technology strategically will be critical.
It’s important for firms looking for blockchain opportunities to first think...
It’s important for firms looking for blockchain opportunities to first think how the security, decentralization, and trust innate to blockchain could increase operational efficiencies.
A few common mistakes that founders who are new to marketing and sales make...
A few common mistakes that founders who are new to marketing and sales make when taking a digital product to market (and how to avoid making them).
