Thoughts on product management, design and marketing.
Product marketing is an interconnected web of many moving parts: Product...
Product marketing is an interconnected web of many moving parts: Product Brand Strategy, Hierarchy, Packaging, and Positioning. Therefore, product marketers serve as connective tissue between product, sales, and marketing. They’re translators and amplifiers across all...
Nintendo has navigated decades of increasingly rapid technological...
Nintendo has navigated decades of increasingly rapid technological advancement masterfully. Given that almost all new companies will be built on tech, understanding how to leverage technology strategically will be critical.
It’s important for firms looking for blockchain opportunities to first think...
It’s important for firms looking for blockchain opportunities to first think how the security, decentralization, and trust innate to blockchain could increase operational efficiencies.
A few common mistakes that founders who are new to marketing and sales make...
A few common mistakes that founders who are new to marketing and sales make when taking a digital product to market (and how to avoid making them).
Learn some of the unique challenges to adopting entrepreneurship and how...
Learn some of the unique challenges to adopting entrepreneurship and how startup methods need to evolve to truly help intrapreneurs bring digital products to life.
For large corporations to succeed in today’s technology-driven landscape,...
For large corporations to succeed in today’s technology-driven landscape, they must focus less on digital transformation and more on customer experience transformation.
Corporate innovation is so new that everyone is learning the best way to...
Corporate innovation is so new that everyone is learning the best way to manage and measure it as they go. You can identify what those things are by mapping the landscape, aligning strategically, and managing your innovation backlog with flexibility.
An overview of the 2017 nominees for Techpoint's Mira Award for Best New Tech...
An overview of the 2017 nominees for Techpoint's Mira Award for Best New Tech Product. This year’s nominees are diverse, with some selling physical products and others creating massive platforms with billion-dollar market potential.
